When we ask Louise what a Communications Specialist actually does, she laughs a little and says that it is a very good question. Because in her role, almost everything fits in, and no two days are ever the same.

No two days are alike

The days almost always begin with breakfast and media monitoring, something she describes as an important part of the job.

“You need to stay updated on what is happening in the world and in the channels you work with,” she explains.

After that, she starts working through the day’s tasks. This can involve updating websites, writing articles and press releases, creating content for social media, or supporting Hammarviken’s subsidiaries with different communication initiatives.

It is also rarely quiet outside Louise’s office. Someone stops by with a question, someone wants to brainstorm an idea, and at the same time she is often out among her colleagues to stay updated on what is happening within the business. As a Communications Specialist, you need to be curious about the people around you — after all, Louise is the one helping communicate everything happening within Hammarviken. It is not unusual for her to ask colleagues if they would be willing to participate in an interview or pose for a photo. Maybe not always appreciated in the moment, but at the same time, no one really turns down the opportunity for a chat with Louise.

Her colleagues describe her as a very positive and funny person who brings a lot of energy to the office. When Louise is not around, it is quickly noticeable.

The best part of the job? Creating

When we ask what she enjoys most about her work, she mentions many things, but ultimately lands on creativity as the part she appreciates the most.

“I enjoy putting together a complete concept,” she says.

That can mean anything from articles and presentations to social media content. What all of it has in common is the feeling of pride when she sees the final result.

A workplace that feels like home

When asked what Hammarviken means to her, the answer comes quickly.

“It’s like a second family.”

She describes a workplace where the core values — openness, honesty, respect, and competence — are reflected in everyday life. When I ask what made her stay at Hammarviken, she mentions the sense of community, the feeling of security, and the fact that they genuinely have fun together. She also appreciates that the work is varied and that she is trusted to use her knowledge and ideas.

“For me, Hammarviken is a workplace where I get to grow while also being inspired by others. There is so much expertise in and around the company, and I take something new with me from it all the time.”

She also describes how there is a clear leadership style and a strong sense that colleagues genuinely want the best for one another. The atmosphere is open-minded — people are encouraged to ask “stupid” questions and share ideas — and according to Louise, there is a sense of security in knowing that everyone is working toward the same goals and wants to see both Hammarviken and the people within the company grow.

The team at Hammarviken

Being part of building something

One of the things Louise is most proud to have been involved in is the extensive brand profiling project carried out by Hammarviken and its wholly owned subsidiary, Yuncture. There, she had the opportunity to help shape how the brand would be built and perceived.

“It was incredibly fun to be part of such a process and to see everything grow — from an initial idea to a complete identity — and then continue being part of how it lives on.”

She explains that the project gave her a broader understanding of the role of a Communications Specialist and that she gained a great deal of inspiration and many valuable lessons from the rest of the team involved in the project.

From branding projects to anniversary celebrations

But Louise is not only an energetic communicator — she is also an exceptional event planner. Together with our assistant Erika, she project-managed both Hammarviken’s office-warming party and our 20th anniversary celebration. With around 130 guests attending — people who in different ways had contributed to Hammarviken’s journey over the years — the biggest challenge was creating an evening that truly offered something for everyone.

“For both events, we worked very consciously with the brand throughout the entire concept. Every detail was carefully selected to reflect Hammarviken, but we also wanted there to be something for everyone. So it became a broad mix of everything from karaoke, oysters, and Ove’s Gatukök.”

Behind the scenes were countless hours of planning, and during the final week there were several late nights to make sure everything came together. The evening before the party, Louise and Erika were still at the office late at night trying to hang glittering curtains in one of the rooms to finish the final details. But when they returned the next morning, everything had collapsed.

“That was honestly the moment we almost lost it,” she says with a smile.

Luckily, Hammarviken’s co-founder Mona came to the rescue. With her sharp problem-solving skills, they managed to get everything in place just in time. And how did the evening turn out in the end? Exactly as successful and memorable as they had hoped — see for yourself.

3 quick questions with Louise

What is something you always say yes to?

“Going to see a live troubadour performance. One of my life mottos is that you never walk past a troubadour — you go in and have a glass of wine.”

What is your guilty pleasure?

“That’s a difficult one… maybe that I play video games quite a lot? Or that Christer Sjögren occasionally ends up in my headphones — that’s probably not something you’re supposed to admit out loud, haha.”

What is something you treat yourself to a little too often?

“McDonald’s.”